Most industrial projects lose momentum in the gap separating the engineering office from the creative agency. My career was built to abolish that boundary: understanding the physics of a part before sculpting its light.
The school of physical rigor: strength of materials, system kinematics, thermodynamics, and functional tolerancing. A rational foundation where every tenth of a millimeter determines machining feasibility (DFM) and real-world product reliability.
Full immersion in image-making and staging: Bachelor's in Graphic Design (EAD Tunis), cinematography techniques (EDAC), and mastery of Autodesk 3ds Max (ELIT), enriched by hands-on sculpture. The art of giving an object a strong identity and immediate visual appeal.
Zero friction between your R&D engineers and your marketing leadership. A single bilingual point of contact able to speak the shop floor's language and elevate the final deliverable.
From cutting-edge international industry to television sets, each decade has forged a facet of my operational versatility.
BEANAIR · R&D & Industrial Sensors
End-to-end management of visual identity and product modeling for an international manufacturer of high-tech wireless sensors. CAD enclosure design (SolidWorks), 3D technical animations, ISO-compliant datasheets, web interfaces, and global brand identity.
NESSMA TV · Television Network
High-pressure design and fabrication of custom-made specialty props and mobile set architectures for television studios. Hands-on mastery of physical structures, real studio lighting, on-camera rendering, and strict broadcast deadlines.
NEAPOLIS · Management & Scenography
Leadership of multidisciplinary teams, creation of complete visual worlds (Print & Web), and scenography for large-scale themed events. A formative decade in people management, complex project orchestration, and the art of captivating a demanding audience.
Native mastery of industry standards: a file born in parametric CAD moves through texturing, VFX animation, print, and web without ever losing its geometric precision.
Design & Rendering
Motion & Cinematics
Publishing & Identity
Interfaces & Integration
Beyond software, my work draws from the physical practice of painting, sculpture, and Street Art. Touching real matter radically changes the way one models the virtual.
“An industrial product does not forgive technical approximation, and an international market does not forgive visual blandness. My role is to eliminate the middleman between the machine shop and the end customer's emotion: when I draw a curve or light a 3D render, I already know how the part will be molded, assembled, and perceived.”
ARTISTIC SENSIBILITY: SCULPTURE · PAINTING · STREET ART · DIGITAL ART
Direct use of your native CAD files (STEP, SLDPRT) without re-modeling or distortion. You are speaking to a creative who reads your tolerance blueprints.
Aluminum anodizing, grain of an injected polymer, refractive index: my 3D renders and visuals scrupulously respect industrial reality.
Deployment of your datasheets, AI/VFX product films, packaging, and web interfaces even before your first physical prototype leaves the machine shop.
From the mechanical housing to the exhibition booth, through the website and the ISO datasheet: a single art direction safeguarding your DNA.
Brand identity, ISO datasheet redesign, industrial packaging, or 3D visuals: submit your goals or technical files. Receive a feasibility analysis, a locked production timeline, and a priced proposal within 24 to 48 hours.
Non-disclosure agreement (NDA) guaranteed from the very first file exchange.
Feasibility study, detailed quote, and timeline delivered within 48h.
Complete transfer of native source files (.AI, .INDD, .STEP) upon delivery.