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DESIGN LAB - Portfolio | Tarhouni Mohamed

04 // BRAND IDENTITY • TECHNICAL PACKAGING & B2B DATASHEETS

SHARP IDENTITY. POWERFUL BRAND.

Standardized visual systems, technical packaging design, and print-ready product datasheets. We align your commercial image with the true engineering excellence of your technology.

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4 Pillars / 1 Standard

Technical DNA. Graphic impact.

Close the gap between your engineering department and your communication: complete mastery of standardized vector drawing, industrial technical datasheets, certified packaging design and 3D/AI-generated imagery.

Brand identity design: logo built on a geometric grid and industrial brand guidelines Vector · Brand System
Lab — 01 Ref. SYS-VIS

Brand identity & visual systems

Logos built on a geometric grid, strict brand guidelines, calibrated typography and Pantone/CMYK palettes designed to stand the test of time in industry.

  • AI / SVG
  • Pantone
  • Brand Guidelines
B2B BenefitAbsolute visual consistency across all your subsidiaries, factories and global markets.
B2B technical datasheets, dimensioned diagrams and industrial documentation Technical Docs · ISO
Lab — 02 Ref. DOC-TEC

Technical datasheets & B2B product sheets

High-density layout of product datasheets, user manuals and catalogs. Rigorous hierarchy of mechanical dimensions, block diagrams and specification tables.

  • InDesign
  • PDF/X-4
  • ISO Standard
B2B BenefitTechnical sales documents that win over the purchasing director and reassure the engineer.
Industrial and luxury packaging design, die-cut dielines and CMYK print labels Packaging · Pro Dielines
Lab — 03 Ref. PKG-PRT

Packaging, labels & print design

Industrial and food packaging design, regulatory labels, flyers and premium brochures. Die-cut templates (dielines) calibrated with zero margin for error.

  • Dieline Pro
  • Spot Varnish
  • CMYK Prepress
B2B BenefitPrint-ready files your printers can use straight away, with no readjustment and no color drift.
Generative AI art direction, photorealistic 3D rendering and advertising compositing 3D Rendering · Hybrid AI
Lab — 04 Ref. 3D-AI

AI art direction & 3D rendering

A blend of photorealistic 3D rendering, controlled AI generation and advanced retouching to create key visuals, product mockups and high-impact campaigns, with no costly photo shoot.

  • 3D/AI Key Visuals
  • Photoshop Pro
  • 300 DPI
B2B BenefitCustom, photorealistic imagery that stays perfectly true to your actual product.
03 Case Studies / Branding, Scenography & 3D

System-grade rigor. Proven in the field.

From IIoT industry to exceptional terroirs and international stages, an art direction is only worth its real-world impact. See how standardized branding, packaging engineering and 3D/VFX creation come together in concrete case studies.

Industrial branding, technical datasheets, websites and corporate video for BeanAir Sensors and Satevis Systems in Germany Industry · IoT & Web
Case — 01 Ref. GER-IIOT

BeanAir & Satevis: B2B & IIoT brand ecosystem

Global art direction for two German IIoT sensor manufacturers (beanair.com & satevis-systems.com): redesign of both websites, corporate videos, standardized technical datasheets, flyers and hardware packaging.

  • Datasheets & Print
  • 2 B2B Websites
  • Corporate Video
B2B ImpactComplete industrial consistency across hardware, web and international documentation.
Visual identity, metallic labels and premium packaging for Lilli Olive Oil in Kairouan, Tunisia Kairouan Terroir · Packaging
Case — 02 Ref. PKG-KRN

Lilli Olive Oil: branding & export packaging

Full brand identity creation for this organic olive oil producer from Kairouan (Tunisia): golden logotype, brand guidelines, metallic labels, export boxes, POS displays and advertising posters, all prepared in CMYK prepress.

  • Luxury Branding
  • Dielines & Gift Boxes
  • CMYK Prepress
B2B ImpactInstant premium positioning on international shelves, with zero-defect print files.
Tawaf projection mapping in Hammamet, Tunis City of Culture, Forgotten Melodies 3D AI music video and 3D modeling by Mohamed Tarhouni Stage Mapping · 3D & AI
Case — 03 Ref. VFX-ART

Scenography, AI music video, 3D & storytelling

Immersive visual productions: projection mapping (Tawaf at the Hammamet Festival, La Dame de Kerkouen, Desensitized at the Tunis City of Culture), 3D & AI music video Forgotten Melodies (J. Lacey, R. Jones), 3D modeling and short films.

  • Projection Mapping
  • 3D & AI Music Video
  • Short Film
Creative ImpactA technological fusion of performing arts, cinematic storytelling and AI generation.
PRODUCT LINEUP DIGITAL ACTIVATION & E-COMMERCE

ELEVATED TASTE. FULL-RANGE IMPACT.

Rollout of the Lilli Olive Oil packaging architecture into a series of ad campaigns and high-definition e-commerce visuals. Each infused variety (Jasmine, Basil, Rosemary, Garlic, etc.) features its own botanical world, calibrated to elevate web product pages and stop the scroll on social media.

Lilli Olive Oil / Brand Identity & Packaging

Rooted in nature. Designed to stand out.

A cohesive visual identity for Lilli Olive Oil, bringing together packaging, print and branded essentials. A refined Mediterranean aesthetic, carried consistently across every touchpoint.

Lilli Olive Oil premium packaging: green and cream gift bags, a tasting box of miniature bottles and a dark glass bottle on sunlit stone
Lilli Olive Oil business cards in cream and deep green, held by a binder clip on a sage background
Full Lilli organic extra virgin olive oil label with bird and olive branch illustration
Lilli olive oil glass bottle with its label on a deep green background
Lilli Olive Oil poster 'Centuries of passion in every drop' showing the bottle, olives and product benefits
Lilli branding flat lay: letterhead, business cards, desk calendar, flavored oil labels, burlap bag and bottle
Green and cream cap embroidered with the Lilli Olive Oil logo
Cream polo shirts with green trim, front and back views, branded Lilli Olive Oil
Lilli Olive Oil stationery set: letterhead, envelopes and business cards on wooden boards over a green background
Audiovisual Productions Projection Mapping, 3D Corporate, Short Film & AI Music Video

Emotion in Motion. Visual Immersion.

From monumental stage projection to 3D CGI industrial films, explore selected productions where engineering precision serves storytelling. Click any thumbnail to launch the screening.

  1. 3D promotional video thumbnail for Délice Danone
    Work in Progress · 3D & CGI
    Prod 01 · R1Ref. CGI-FMCG

    3D Promotional Film — Délice Danone

    Commercial staging dedicated to Délice Danone yogurt: 3D packaging modeling, rich studio lighting, and dynamic animation. Production currently in finalization.

    • 3D Animation
    • CGI Packshot
    • In Progress (WIP)
    Production StatusWork in Progress: animated pre-render and lookdev currently underway.
  2. 3D corporate video thumbnail for BeanAir Sensors
    3D Corporate Video · IIoT
    Prod 02 · R1Ref. CORP-IOT

    Corporate Showreel — BeanAir Sensors

    B2B promotional film showcasing the full range of BeanAir connected sensors: 3D visualization of rugged enclosures, network architectures, and industrial benefits.

    • Corporate Film
    • CAD/3D Render
    • IIoT Hardware
    B2B ImpactFull technological showcase of the sensor lineup for international trade shows.
  3. Displacement Sensors video thumbnail for Satevis Systems
    3D Product · Engineering
    Prod 03 · R1Ref. SAT-DISP

    Displacement Sensors — Satevis Systems

    Promotional video dedicated to Satevis displacement sensors: highlighting micrometric precision, mechanical durability, and civil engineering integration.

    • Satevis Systems
    • 3D Motion
    • Precision Sensor
    B2B ImpactCrystal-clear visual demonstration of technical specs for engineering firms.
  4. Forgotten Melodies Music Video thumbnail directed by M. Tarhouni
    Music Video · 3D & AI
    Prod 04 · R1Ref. CLIP-AI

    Music Video — Forgotten Melodies

    Full direction of a hybrid music video blending 3D environments, controlled AI generation, and poetic storytelling. Custom art direction and rhythmic editing.

    • Dir. M. Tarhouni
    • James Lacey
    • Rick Jones
    Official CreditsComp. & Perf.: J. Lacey · Lyrics: R. Jones · Director: M. Tarhouni.
  5. Theater Projection Mapping thumbnail for The Lady of Kerkouane
    Mapping & Theater · VFX
    Prod 05 · R2Ref. MAP-KRK

    Theater — The Lady of Kerkouane

    Video mapping and stage VFX design for the play "La Dame de Kerkouane": luminous set dressing, animated historical tableaux, and dramatic immersion.

    • Video Mapping
    • Performing Arts
    • Real-Time VFX
    Stage ImpactOrganic fusion between live stage acting and projected virtual architecture.
  6. Projection Mapping thumbnail for TAWAF Live Show
    Stage Mapping · Live
    Prod 06 · R2Ref. MAP-TWF

    Monumental Show — TAWAF

    Creation of projection mapping sequences and generative VFX for the "TAWAF" show: moving spiritual geometries, light particles, and live synchronization.

    • Live Scenography
    • 3D Mapping
    • Show VFX
    Stage ImpactMonumental visual experience pacing the musical dramaturgy of the show.
  7. Untitled Short Film Work in Progress thumbnail
    Work in Progress · Short Film
    Prod 07 · R2Ref. SHF-WIP

    Short Film — "Untitled"

    Original creation blending cinematic storytelling, dark atmospheres, and VFX compositing. This auteur short film is currently in production and post-production.

    • Short Film
    • Storytelling
    • In Progress (WIP)
    Production StatusWork in Progress: narrative editing, color grading, and VFX underway.
  8. Digital Scenography thumbnail for DESENSITIZED stage play
    Mapping & Theater · Stage Design
    Prod 08 · R2Ref. MAP-DSN

    Stage Design — "DESENSITIZED"

    Direction of digital scenography and interactive mapping for the play "DESENSITIZED": visual dialogue between live stage performance and immersive digital projections.

    • Stage Design
    • Theater Mapping
    • City of Culture
    Stage ImpactComplete immersive setup combining contemporary dramaturgy and 3D projection.

// Industrial IoT & Embedded Systems

Connected Intelligence. Advanced Sensing.

A rigorous technical identity developed for BeanAir & Satevis: from mission-critical interface design to tangible collateral and field-ready packaging.

BeanAir field applications: wireless sensors for civil and railway infrastructure monitoring
Field Applications

Infrastructure & Structural Health Monitoring

Deployment of wireless ecosystems for civil and railway monitoring. High-resolution application visuals combining industrial ruggedness with measurement precision in extreme conditions.

Dark mode interface of the BeanScape supervision software displaying real-time telemetry data
UI/UX System

BeanScape® Supervision Suite

Dark-themed interface architecture engineered for real-time diagnostics. Streamlined telemetry data streams, RF telegraphy, and network control for industrial operators.

Wilow sensor packaging box featuring Ultra-Low Power specifications and pinout diagrams
Packaging Architecture

Wilow® Sensor Hardware Box

Technical packaging design highlighting ULP (Ultra-Low Power) specifications and connector pinout diagrams for an immediate field-ready unboxing experience.

Futuristic 3D renders of wireless robotic and automation nodes
Digital Campaign

Smart Robotic & Automation Nodes

Futuristic 3D product imagery showcasing mechatronic integration and autonomous wireless transmission.

BeanAir navy technical polo shirt with left-chest embroidery and screen-printed IIoT infographic on the back
Corporate Wear

Engineered Apparel & Teamwear

Navy piqué technical polo shirt featuring subtle left-chest embroidery and a screen-printed IIoT infographic map on the back for international trade shows.

BeanAir 2023 technical presentation folder and product catalog
Print Collateral

Industrial Print System & Technical Folder

Technical presentation folder and 2023 product catalog. Sharp geometric lines and clear visual hierarchy across the 2.4GHz and Wilow® product lines.

Panoramic composition of the complete BeanAir lineup of industrial sensors, transmitters, and gateways
Hardware Ecosystem

Complete Sensor Array & Gateway Lineup

Studio panoramic composition showcasing the complete lineup of transmitters, autonomous sensors, and industrial gateways.

Technical Workflow · From Initial Specs to Press Sign-Off

From Technical Specs. To Certified Deliverables.

An engineering approach applied to graphic design: every milestone locks in regulatory constraints, eliminates print risks, and guarantees production-ready files on the very first run.

  1. Phase 01: Regulatory compliance and technical audit for industrial media Milestone 01 · Audit & Scoping
    Phase — 01 Ref. AUD-ISO

    Audit & Regulatory Compliance

    Rigorous analysis of your production constraints: operating environment, labeling standards, mandatory disclosures, and machining tolerances. Strict template scoping before any design work.

    • ISO/DIN Standards
    • Factory Templates
    • Format Matrix
    Certified DeliverableValidated technical specifications and locked-in production schedule.
  2. Phase 02: Modular graphic system and visual architecture Milestone 02 · Grid & System
    Phase — 02 Ref. SYS-GRD

    Architecture & Graphic System

    Development of the layout grid, typographic hierarchies, and color systems. Every component is stress-tested under real-world conditions to ensure optimal legibility before rollout.

    • Modular Grid
    • Typographic Scale
    • Metric Precision
    Certified DeliverableApproved design system, mocked-up master templates, and finalized layout grid.
  3. Phase 03: Contract proofing, dielines, and certified industrial prepress Milestone 03 · Prepress & Proof
    Phase — 03 Ref. PRE-BAT

    Proofing & Industrial Prepress

    Surgical preparation of production artwork: bleed verification, cut dielines, spot varnish separations, and Fogra/Pantone color calibration. Contract proofing and final press sign-off.

    • Fogra 39 Profile
    • Dielines & Varnish
    • PDF/X-4 Standard
    Certified DeliverableCertified contract proofs, verified ink separations, and signed-off final artwork.
  4. Phase 04: Industrial rollout and full native source file handover Milestone 04 · Source Handover
    Phase — 04 Ref. EXP-IND

    Rollout & Full Source Handover

    Delivery of a structured production directory: open native files, vector libraries, and export guidelines ensuring complete autonomy for your internal teams and print vendors.

    • .AI / .INDD Sources
    • Pro File Structure
    • Print-Ready Guarantee
    Certified DeliverablePrint-ready production package, vector assets, and editable native source files.
Dual Expertise · Engineering & Graphic Design

An Engineer's Eye. A Designer's Standard.

Work with a single point of contact who speaks the language of BOMs, tolerances, and machining constraints. I instantly translate your product's complexity into a clear, credible, and high-converting visual ecosystem.

Direct engineer-to-engineer dialogue — B2B BOMs and block diagrams Pillar 01 · Technical Dialogue
Pillar — 01 Ref. IFACE-B2B

Zero Friction Between R&D and Marketing

I directly read and handle your native files (SolidWorks, STEP, ISO drawing packages). No more wasted hours explaining how a mechanism works to a graphic designer who doesn't speak engineering.

  • Direct Briefing
  • BOMs & Specs
  • Zero Drift
Operational GainZero time wasted in basic technical explanation meetings.
Native bridge with your STEP, IGES, and SolidWorks CAD files Pillar 02 · Native STEP / CAD
Pillar — 02 Ref. CAD-NATIVE

Native Bridge With Your CAD Files

Your native STEP, IGES, or SolidWorks files directly feed exploded views, manuals, and datasheets. Seamless synchronization ensuring 100% dimensional accuracy with the actual manufactured part.

  • STEP Files
  • SolidWorks
  • ISO Models
Operational GainVisuals 100% true to your engineering team's exact CAD models.
Hierarchy and clarity of complex B2B technical data Pillar 03 · Clarity & Matrices
Pillar — 03 Ref. DATA-CLARITY

Hierarchy & Clarity for Complex Data

Dimension tables, performance curves, and standardized callouts are structured within a rigorous layout grid. Technical data becomes instantly actionable for your engineers, buyers, and clients.

  • Swiss Grid
  • B2B Matrices
  • 4K Legibility
Operational GainUnambiguous readability for industrial specifiers and buyers.
Prepress compliance, cut dielines, and certified manufacturing Pillar 04 · Certified Prepress
Pillar — 04 Ref. PRINT-SAFE

Prepress Compliance & Certified Print

Cut dielines, strict bleed management, Fogra color calibration, and spot varnishes: every file is delivered factory-ready, eliminating print rejections and costly press delays.

  • Factory Dielines
  • Fogra 39 Profile
  • Zero Waste
Operational GainPress-ready artwork approved on the very first run with zero extra cost.
SYS.READY // B2B Consultation & Pricing
SLA: Response < 48H // International
Direct Consultation / Scoping & B2B Pricing

Your product is precise. Your brand image should be too.

Brand identity, ISO datasheet redesign, industrial packaging, or 3D visuals: submit your goals or technical files. Receive a feasibility analysis, a locked production timeline, and a priced proposal within 24 to 48 hours.

  • Strict Confidentiality

    Non-disclosure agreement (NDA) guaranteed from the very first file exchange.

  • Engineering Reactivity

    Feasibility study, detailed quote, and timeline delivered within 48h.

  • Full Ownership

    Complete transfer of native source files (.AI, .INDD, .STEP) upon delivery.

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